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About Me.

I am a dynamic professional in Marketing and Corporate Communications, boasting a track record of success in crafting and implementing strategic marketing plans, orchestrating impactful public relations (PR) campaigns, and driving substantial enhancements in profitability and productivity.

Over my 22+ years in the industry, I have garnered international accolades while serving prominent organizations in Kuwait. My forte lies in blending strategic foresight with meticulous planning to steer business operations towards achieving objectives.

Presently, I hold the position of Chief Marketing Officer at Gulf Bank. In this capacity, I am responsible for steering the overall direction, coordination, and execution of comprehensive marketing communication initiatives, advertising endeavors, media planning and procurement, website administration, retail marketing, and management of the marketing budget.

Having previously served at Zain, a top-tier telecommunications firm in Kuwait with an estimated brand worth of $2.34 billion, I contributed significantly to augmenting Gulf Bank's brand value and elevating its ranking by 11 positions, as per Brand Finance assessments. This was achieved through innovative, highly efficient, and cost-effective marketing strategies.

Throughout my tenure in the banking and telecommunications sectors, I have earned recognition for my ability to conceive impactful ideas, excel in operational and procedural proficiency, uphold personal integrity, foster collaboration, and attract and inspire exceptional talent.

Beyond the professional realm, I am a devoted mother of three, an accomplished equestrian, and an advocate for environmental preservation. I spearhead the #للبحر_حدود campaign, aimed at raising awareness about marine pollution issues and educating the public on ways to address them.

Work Experience at a Glace

2019-Present

2013-2019

Zain

2007-2013

Gulf Bank

2002-2007

Housing Finance Company

Deputy General Manager in Consumer Banking

Head of Marketing

Marketing Communications Department Manager (Zain Kuwait)

Group Corporate Communications Manager (Zain Group)

Group International Communication Manager (Zain Group)

Executive Manager, Products & Segments

Group Marketing Communications Manager

Advertising Manager

Senior Marketing Manager

Education

1998-2002

Major:

Journalism & Mass Communications

 

Specialization:

Integrated Marketing Communications (IMC)

 

Minor:

Psychology

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