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How Gulf Bank’s New TV Commercial Reflects Our Traditions and Values

Writer: Najla Al-EssaNajla Al-Essa

I'm proud to announce the launch of our new TV commercial, a project born from our passion to celebrate both our national holidays and the spirit of Ramadan. This campaign is particularly close to my heart as it reflects our enduring core values—values that perfectly mirror those held dear at Gulf Bank. We are committed to being closest to our community, and this commitment is evident in every frame of the commercial.


In today's fast-paced world, it's easy to get swept up in change, evolution, and modernization. Yet, no matter how much we progress, our traditions remain a steadfast beacon, uniting us as a small Kuwaiti community. Our heritage and customs continue to guide us, serving as the foundation of our shared identity.


Here are a few highlights from our journey:


⛵️Emotional Impact: The commercial features lyrics that are deeply moving. I find them personally resonant, and I believe they capture the soul of our community. I hope the emotional depth of the song touches you just as profoundly.


⛵️Incredible Talent: The song is masterfully performed by the renowned Rashed AlMajed, whose voice adds a timeless quality to the message we’re conveying.


⛵️Creative Vision: Our visual storytelling is in the capable hands of director Jassim AlHarban. His unique vision brings our story to life with passion and authenticity. Equally, his amazing sister, Wadha AlHarban, has played a crucial role in elevating the visual narrative through her expert work on color grading.


⛵️Team Effort: None of this would have been possible without the tireless dedication of every team member involved. I extend my deepest thanks to all who contributed to this successful launch, making sure that our message of unity and tradition shines through.


I invite you to watch the commercial and experience the blend of modern storytelling and timeless values that defines Gulf Bank. Enjoy the commercial, and thank you for being part of our journey toward a future where we evolve, yet our cherished traditions remain ever constant.

View the commercial عوايدنا دوم تجمعنا - إهداء من بنك الخليج

Gulf Bank Ramadan Program:





 
 
 

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